In 2012, Alicja, the founder of Alicja Events & Models, produced her first event, a fundraiser for her brother who had lost his house, belongings, and business in a fire. Despite having limited resources, she used her ingenuity to organize a successful event that included a fashion show, live auction, and raffle to raise funds for her brother and his wife.From there, Alicja Events & Models began organizing events, functions, and fashion shows for companies who needed support and wanted to save time. They combined management skills, original ideas, instructional material, and entertainment to meet their clients' needs.

After that she expanded the business to include a branch focused on hiring and training models and talent. To  provide even more comprehensive services to their clients, and to create new opportunities for talented individuals looking to break into the industry. The company later expanded their services to include travel planning and management, providing the best experiences for businesses and their employees. They also focused on creating educational and transformational experiences.

Through their work, they recognized the value of individuals in driving the success of companies. This led them to offer workshops, seminars, and coaching to support professional and personal growth, as well as mental health, especially in the post-Covid era. The goal is to ensure a seamless and enjoyable transition, progress, and growth for each individual and company they work with.